Nike didn’t offer too many details about what exactly to expect but suggests that you will one day be able to use its assets as wearable items in digital games and “other immersive experiences.” While signups for the platform open on November 18th, don’t expect to actually buy anything: .Swoosh’s first digital collection doesn’t come out until next January. Once that happens, Nike says it’ll let creators “enter a community challenge to win the opportunity to co-create virtual product with Nike” and earn a royalty on any sales.

This announcement comes after Nike bought RTFKT Studios last year, a Web3 company that makes NFTs and sneakers “for the metaverse.” It probably looked like a strategic buy at the time, as crypto was at its height last December and into earlier this year, with data from Nansen.ai indicating that monthly NFT sales have crashed since peaking in January.

“We are shaping a marketplace of the future with an accessible platform for the web3-curious,” Ron Faris, the vice president of Nike Virtual Studios, says. “In this new space, the .SWOOSH community and Nike can create, share, and benefit together.”