Nicole Laporte of Fast Company examines the success of Industry Dive, which has dozens of industry-focused newsletters.

Laporte writes, “Industry Dive’s business is built on taking the road less traveled, in this case creating curated, information-rich newsletters—or Dives—for industries that to the casual observer may seem boring. Think trucking, waste, or manufacturing. By targeting these underserved sectors, all of which have a high capital spend, in a way that’s tailored to those industry’s leaders and decision-makers, Industry Dive has created a robust media company that’s as essential to its readers as to the brands that use the platform to directly target buyers and sellers.