The innovation and, as a result, the booming popularity of social media started at the beginning of the century with the concept of the online social graph. This specific data structure draws a line between social networks’ users and the people, places and things with which they interact. However, time has shown that the major social media platforms have several disadvantages related to centralization. The flagships of the change are likely to be sprouts of current Web3 projects.

Lens Protocol is a blockchain-based open-source social graph created to reshape the future of social media concepts in the era of Web3 and decentralization. Unlike contemporary Web2 social media platforms like Twitter or Facebook (NASDAQ:) that use social graphs to develop interconnections among users of social networks solely in a centralized manner, Lens Protocol is designed to be permissionless and composable of empowering content creators to “own their digital roots” and enable people to uncompromisingly own the connections between themselves and the communities.