A repeat winner of Qwoted 100 status, the San Francisco-based Christensen is nearing the quarter-century mark as CEO of her boutique firm, Stellar Public Relations. We sat with her to discuss her philosophies and work methods that have propelled her to leadership status in the tech PR world.

Brenda Christensen: I have delivered numerous talks, interviews, and webinars on the transformative impact of AI in public relations. My pioneering journey began in 1985 with the development of the first AI robotic programming language for GM, alongside creating patented Automated Processes for workflow optimization. This long-standing anticipation has prepared me for the seismic shifts AI promises to bring: not just to business and society at large but the field of PR as well. Despite its glamorous image, PR demands intensive, hands-on effort. AI presents an opportunity to scale and refine these efforts significantly. By automating tasks such as research and reporting, AI enables PR professionals to focus on higher-level strategy and creative pursuits, marking a new era of efficiency and innovation in the industry.