Apple executive Phil Schiller has recently deactivated his Twitter account in light of what’s happening in the social media platform.

Schiller is mostly responsible for App Store and Apple events, and his Twitter account is mostly used to promote new software, services, products, and initiatives, as well as communicate with customers. Bloomberg’s Mark Gurman was quick to note that the executive’s Twitter account was gone. Schiller’s account had 200,000 followers before it was deactivated.

Currently, the @pschiller account reads ‘this account doesn’t exist’.