Former TechCrunch senior reporter Jacquelyn Melinek and investor Anthony Pompliano are launching Token Relations, which aims to help blockchains and crypto projects improve their visibility.

Melinek is launching a crypto podcast and newsletter, “Talking Tokens,” to operate under the Token Relations brand to bring on executives and ecosystem players from partnered chains to help them reach a broader crypto audience. She will also cover crypto founders, startups and market players.

Token Relations also plans to create opt-in wallet technology that helps token issuers learn more about who their holders are and what tokens they’re holding.

Earlier this month, Pompliano teamed up with former Business Insider journalist Phil Rosen to launch Opening Bell Daily, an independent news and research outlet that aims to demystify markets, investing, and Wall Street — at no cost to readers.

“Talking Tokens” will bring in revenue from advertising and sponsorships. Token Relations will bring in revenue through partnerships with the blockchains mentioned, including its initial launch partners, Avalanche, Aptos Labs and Optimism, as well as future ones.

The content will be free.

Melinek had been at TechCrunch for two years. Before that, she had been at Blockworks covering digital assets, specifically cryptocurrency.