We’re all about working smarter, not harder here at Allure, especially when it comes to beauty routines. And it makes sense: No one has the time or energy to go through a full hair regimen — from a thorough cleanse to a long-lasting style — every single day. If you find that your daily hairstyling session is eating up too much of your precious morning hours, don’t worry. We’re here for you. Whether your ritual involves a curated cocktail of curl care products, salon-grade silky blowouts, or some air-dry cream and a dream, the Allure team has a hack or two to help you get the most mileage from your hair efforts.

Our editors are beauty experts with insider knowledge of the best hair professionals and brands in the biz, and they’re ready to share their insights on the style-saving process. Allure social media manager Rachael Edwards and senior beauty editor Paige Stables will walk you through everything you need to know about preserving a hair look, with the help of New York City-based hairstylist and TikTokker Matt Newman, a.k.a. @mattloveshair on Instagram. They’ll be discussing their tips and tricks for prepping your hair, heat-styling — even how to wear your hair to bed. (Yes, there is a right way.)

You’ll also learn about the pros’ favorite products and chime in to ask any and all beauty questions you might have. Take advantage of their on-air expertise — but be warned: by the end of the live stream, you might end up with a cart full of Best of Beauty Award-winning hair products begging for you to click “place order.”

We’ll be live at 4 p.m. ET on Wednesday, September 28 on our YouTube channel or right here on Talk Shop Live. When the clock strikes 4 p.m., the video will start at the top of this page, so set a reminder, grab yourself a little treat, and we’ll see you soon!