Ad Age has hired Phoebe Bain to be a senior reporter.

She will start Dec. 5.

Bain founded Marketing Brew, a Morning Brew vertical covering the most important news in the marketing industry, in 2020. In 2021, the vertical expanded into original reporting and beyond the newsletter, adding many more reporters and one editor to the fold.

Before rolling out Marketing Brew, Bain wrote for Social Media Today under Industry Dive, and worked on the social media editing desk for Business Insider.

Bain is a graduate of William & Mary.