It feels like Amazon Prime Day 2023 flew by and, as expected, the TikTok Prime Day deals were epic. Lucky for us, the mega-retailer announced another shopping event, “Big Deals Days,” which is basically Prime Day wrapped in a fall scarf and the event ends tonight!

We’ve combed through the Internet Famous section of Amazon (yes, there’s a dedicated hub to buzzy TikTok and Instagram products) and gathered our picks for worth-the-hype beauty products that you can add to your cart early. These skin-care and makeup wonders have been making the rounds on TikTok, Instagram, Pinterest — and pretty much anywhere you hear about cool new beauty items that make you wonder: “When’s payday again?”

Want more Amazon Prime Day Beauty deals? We’ve rounded up the best K-beauty Amazon Prime Day deals you can shop early.

Amazon’s TikTok Hair Deals

TikTok users have their fingers on the pulse when it comes to hair trends, and they’re happy to share their tips, tricks, and product recommendations — especially when they’re still on sale after Amazon Prime Day. For the perfect slicked-back bun, lock in the smoothness with a handy hair wax stick from SNTE. If bouncy blowouts are more your style, you can’t go wrong with a hot tool from Revlon or Conair Hot Rollers.

Revlon Smooth Brilliance Ceramic Flatiron

Kitsch Ceramic Thermal Rollers

Color Wow Xtra Large Bombshell Volumizer

Revlon One-Step Volumizer Plus 2.0

L’Oréal Paris Sulfate Free Purple Shampoo and Conditioner

Conair Big Curls and Waves Jumbo Ceramic Hot Rollers

Amazon’s TikTok Makeup Deals

If you needed a sign to throw out that old eye shadow palette from ten years ago and ditch your dried-out mascara, let Amazon Prime Day be your inspiration to restock your makeup bag with TikTok-trending products. The retailer’s virtual makeup aisles are stuffed to the brim with innovative formulas that’ll revitlize your routine. You’ll find sales on picks from Nyx Professional Makeup and Maybelline New York.

Real Techniques Miracle 2-In-1 Powder Puff

Peripera Ink Velvet Lip Tint

Maybelline New York Super Stay Vinyl Ink

Anastasia Beverly Hills Brow Freeze

Essence Lash Princess False Lash Effect Mascara

L’Oréal Paris Voluminous Waterproof Mascara

Beakey Triangle Powder Puffs for Face Powder

iMethod Eyeliner Stamp and Liquid

L’Oréal Paris Makeup True Match Lumi Glotion

L’Oréal Paris Glow Paradise Hydrating Balm-in-Lipstick

Nyx Professional Makeup The Brow Glue

Maybelline New York Lifter Gloss with Hyaluronic Acid

L’Oréal Paris Infallible 24H Fresh Wear Foundation in a Powder

Physicians Formula Murumuru Butter Bronzer

E.L.F. Luminous Putty Primer

Maybelline New York Lash Sensational Sky High Waterproof Mascara

Amazon’s TikTok Skin and Body Deals

It’s no secret that we love all things skin care here at Allure, but we love it even more when it’s on sale and you can get your hands on these powerhouse products at major discounts. We love Cetaphil’s Daily Facial Cleanser for a gentle face wash and Differin’s Adapalene Gel for tackling pesky acne. Or opt for the tropical smoothie vibe of Tree Hut’s Shea Sugar Scrub in Tropical Mango. 

Bio-Oil Skincare Body Oil

Hero Cosmetics Mighty Patch Face

Cosrx Snail Mucin 96% Power Repairing Essence

Finishing Touch Flawless Legs Electric Razor

Mario Badescu Facial Spray with Aloe, Herbs and Rose Water

Laneige Lip Sleeping Mask

Bio-Oil Skincare Body Oil

Caudalie Instant Detox Clay Mask

Panasonic ES-WL80-V Wet/Dry Electric Shaver

Tree Hut Shea Sugar Scrub Tropical Mango

Cetaphil Daily Facial Cleanser

Bondi Sands 1 Hour Express Self Tanning Foam

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