Kim Kardashian knows how to commit to the bit — even if it requires eight hours of touch-ups. In a recent appearance on Live With Kelly and Ryan, Kardashian revealed that it takes an entire workday to maintain her platinum blonde hair — and she fully intends to keep showing up for her appointments… eventually. “Yes, the blonde hair. The roots are definitely growing out. I’m going to dye it soon,” she told cohosts Kelly Ripa and Ryan Seacrest. “I’m going to stay blonde for a minute.”

Ripa, for one, is a fan of the slightly grown-out look that Kardashian was rocking in Chris Appleton’s take on the flip bun. “I’ve just been lazy,” Kardashian said. “It’s so much work.”

While it takes eight hours to do just the roots, Kardashian spent a total of 14 hours in the salon chair to transition from her natural brunette to bright milky blonde back in May. “I did want a physical change,” she told Vogue of the dramatic switch, which she debuted at the 2022 Met Gala. 

How often does Kardashian have to keep up with her colorist, exactly? “This hair color trend looks incredibly expensive and costly,” says Dylan Brittain, artistic director at Rainbow Room International. “It requires monthly or bimonthly trips to the salon due to the root regrowth and to keep the color looking as fresh as possible.”