Lucas Manfredi of The Wrap writes about how CNBC is using business and entertainment leaders for its new “Live Ambitiously” brand campaign.

Manfredi writes, “Tom Clendenin, CNBC’s senior vice president of marketing, says ‘Live Ambitiously’ is designed to ‘inspire the audience to recognize and embrace their own ambition, and seize opportunities to improve their lives and financial well-being.’

“Whether you’re someone looking to run a company, or just looking to better themselves, this campaign is about humanizing the challenging process by providing a true glimpse of what it takes to define your personal success,’ he added.

“Other executives featured in the released spots include Operation Hope CEO John Hope Bryan, Sunshine co-founder and CEO Marissa Mayer and Kickstarter CEO Everett Taylor. Also appearing are CNBC’s Andrew Ross Sorkin, Kelly Evans and Melissa Lee.”

Read more here.