Paramount Global is strengthening its streaming and cable TV business by combining its Showtime TV network and streaming service Paramount+ by being rebranded as Paramount+ with Showtime.

The TV channel will feature content from Paramount+ and will integrate Showtime’s streaming service fully into Paramount+.

“Pricing for the combined streaming platform and other details will be announced in coming weeks, a Paramount spokesperson said Monday. Paramount+ starts at $4.99 a month, and Showtime’s streaming service is $10.99 a month. A bundled offering of the two already exists, beginning at $11.99 a month,” reports CNBC.

Paramount CEO Bob Bakish said in a memo:

“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners.”

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