It’s no secret: Black-owned beauty brands are often at the forefront of innovation and inclusion in the beauty industry, leaving their magical beauty mark for all skin tones to enjoy. While most were created with darker skin tones and curlier hair textures in mind, they’ve shown the rest of the industry that, yes, it’s absolutely feasible to expand shade ranges and make versatile hair products that ensure that all — not just a few — hair and skin types are catered to. 

In fact, Black beauty entrepreneurs have been advocating for years to make such business practices and philosophies standard across the entire industry — along with other measures like hiring more black employees, executive staff, and hiring more black models. Thanks to these brands, we’ve come a long way from the Eurocentric-focused beauty standards that the industry was forcing upon its diverse clientele. With that being said, the mainstream beauty community still has a long way to go in terms of diversity and authentic inclusion, and these brands are at the forefront of remodeling the industry for the better. 

Here, we highlighted 31 Black-owned beauty brands that are changing the game and are absolutely worth throwing your weight behind, including fan-favorites like Fenty Beauty, Pat McGrath Labs, and Briogeo. All of them have won a Best of Beauty seal for their downright good products and incredible contributions to the beauty world.