Apple CEO Tim Prepare dinner dismissed the concept of adopting RCS messaging to place an finish to the inexperienced bubbles that encompass messages when iPhone customers textual content somebody on an Android machine.

“I don’t hear our customers asking that we put quite a lot of vitality in on that at this level,” Prepare dinner mentioned when requested how Apple founder Steve Jobs would really feel about utilizing the RCS commonplace in iMessage throughout Vox Media’s Code 2022 occasion on Wednesday night time. As an alternative, Prepare dinner mentioned, “I might like to convert you to an iPhone.”

However the one who requested the query, Vox Media’s LiQuan Hunt, got here again with a legitimate grievance, saying that his mom can’t see the movies he sends her. All of it comes all the way down to an absence of interoperability between iMessage and RCS, each messaging programs that might enable higher-quality photographs and movies — in the event that they labored collectively. In case you’ve tried to ship a video from Android to iOS (or vice versa) utilizing your common textual content messaging app, then you already know that your movies come out utterly fuzzy on the opposite finish. Prepare dinner’s suggestion to repair this annoying problem? “Purchase your mother an iPhone.”

Whereas it might appear foolish, the bubble coloration in iMessage that distinguishes Android (inexperienced) customers from fellow iPhone customers (blue) has develop into a degree of rivalry. Google’s marketing campaign to publicly disgrace Apple into adopting the usual has clearly had no impact on Prepare dinner, who’s publicly specializing in opinions from individuals who have iPhones. In fact, there are different causes to keep away from including RCS. Emails unearthed within the Epic trial confirmed Apple senior vice chairman of software program engineering Craig Federighi saying, “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones.”