There are many ways to describe beauty products — decent, good, great, and amazing are just a few — but arguably the ultimate honor (besides being named an Allure Best of Beauty winner) is when a product is heralded as a cult classic. It’s not a title bestowed on many beauty products, reserved only for those special ones that retain their popularity year after year after year. They are the antithesis of the viral trend category that seems to dominate our screens more and more often.
But the ever-moving cycle and constant innovation of the beauty industry means that many of these fan favorites will undergo reformulations or, even worse, be discontinued — to the disappointment of many fans. It’s currently happening to the product formerly known as Kat Von D Beauty Everlasting Liquid Lipstick in the dusty, rosy mauve shade Lolita. As of August, the entire Everlasting lipstick line has been replaced with the brand’s (now KVD Vegan Beauty) new Everlasting Hyperlight Liquid Lipstick.
Let’s back up for a second: Kat Von D Beauty became KVD Vegan Beauty in 2020 after the brand’s founder, Kat Von D, stepped away to focus on other projects. The brand is now solely-owned by Kendo. At the time of the transition, the parent company claimed the existing Kat Von D products wouldn’t be changed. More than two years later, this is the first reformulation of a classic product from the brand so far.
According to an August press release from KVD Vegan Beauty, the new formula is still liquid, still matte, and still long-lasting. The brand tells Allure via a statement that it wanted the upgraded lipsticks to have a “more comfort and a hyper-lightweight feel” while continuing to be transfer-proof and long-lasting, two qualities fans loved about the original lipstick.
To be clear, the shade formerly known as Lolita is still in the line, it just now goes by the name Queen of Poisons. Not all the existing shades were so lucky: Of the 21 shades in the new collection, 12 are brand new colors and nine are reformulations of old ones. All nine reformulations have new names, including Torch Ginger (née A-Go-Go) and Moon Flower (née Lolita II). But certain other fan favorites, including Bow n Arrow and Ludwig, did not make it into the new line at all… at least not yet.