Simply months after Samsung introduced that it’s bringing non-fungible tokens (NFTs) to its TVs, now LG’s doing the identical. The corporate’s new NFT market, known as LG Artwork Lab, allows you to “purchase, promote and luxuriate in high-quality digital art work” out of your TV.

For now, solely customers within the US with an LG TV that runs webOS 5.0 or later can entry the app, which is on the market to obtain from the TV’s residence display screen. By means of the portal, you should purchase and promote digital works made obtainable by way of LG’s NFT drops. The primary one in every of these drops is about to happen on September twenty second and includes a set of metallic-looking NFTs from sculptor Barry X Ball.

Since I simply so occur to personal a appropriate LG TV, I downloaded and tried out the app for myself… and there’s not a lot occurring there but. The app is fairly empty, and there aren’t any NFTs which you can flick through and purchase proper now (until after all, you need to watch a video of Barry X Ball’s upcoming NFT on loop, which I did over the course of writing this text).

Picture: LG

However as soon as there’s truly an NFT you should purchase from the platform, LG says you’ll be able to scan the QR code that seems on the display screen, after which open the Wallypto app in your telephone to finish the transaction. Earlier than you try this, you’ll have to buy USD Coin (USDC), a stablecoin that’s purported to be pegged to the US greenback (and managed to keep up that peg when different stablecoins crashed).

LG’s NFT platform is constructed on Hedera, which describes itself because the “most used, sustainable, enterprise public ledger for the decentralized financial system.” In contrast to the Ethereum or Solana networks many well-liked NFT marketplaces assist, the Hedera community doesn’t function on the blockchain — it makes use of a blockchain various, known as hashgraph. LG is simply one of many a number of companies that function a governing member of the Hedera community, with proponents of the system claiming it’s sooner and extra environment friendly than transacting on the blockchain.

LG says it’s going to maintain including NFTs from artists on a “month-to-month foundation,” and that you just’ll get to view any NFTs your buy from the LG Artwork Lab app. Identical to Samsung’s doing with the NFTs on its TVs, it seems like LG is hoping customers will show the NFTs on their TV when it’s not in use (which seems like just a few further bucks on my vitality invoice that I’d slightly not spend).