So you’ve started a TikTok account; congratulations! Now you’re hoping to get more views, right? Well, so is everyone, and they don’t just start pouring in equally. People’s time and attention are limited, so your content will have to be top-notch to get noticed. Luckily we have some tips and tricks to help get more eyeballs on your videos. Here’s how to get more views on TikTok.

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How to get more views on TikTok

TikTok’s algorithms are a bit of a mystery, but the more views a video has, the more TikTok will regard it as popular and push it to the top of other people’s content feeds. In other words, there’s a bit of a catch-22 where you need views to get more views. You won’t be able to buy your way to more views either, as TikTok has a strict policy against bots and will take your view count down to zero if they detect any — which they will.

However, It’s not too hard to gain natural traction. When you post a video, TikTok shows it to roughly 300—500 random users. The goal is to get at least 70% of those people to watch your video for TikTok to continue that cycle and have it go viral.

What counts as a view? Any time your video is played for at least five seconds, that counts as one view regardless of how long it is. Additionally, shorter videos can rack up views even faster since every time someone autoplay or loops your video; it counts as another view. Here are some strategies to help catch the attention of your audience.

Use trending keywords and hashtags

Hashtags are your bread a butter on TikTok. They are how the app’s algorithm identifies the topic of your video and who to show it to based on their interests. You’ll also want to use any related keywords in your video description since they can help others discover your content when they search for videos on the app.

Check out the trending topics page often to see the current matters of the moment. Jump into the conversation if you have related content authentic to your brand. Some trends may seem silly, but according to one study, 61% of TikTok users said they like brands better when they view them participating in a TikTok trend.

The TikTok mobile app used to have a Discover tab that made searching for trends easy, but they have since replaced that with a Friends tab to help find people you know. Luckily, you can still see the Discover section on the TikTok website.

Find your niche

Try to keep an eye out for untapped markets on the app that you could cover. Think of the kind of content you would like to see that isn’t there, and create that. There are a ton of sub-genres on TikTok, from comic book recommendations to food prep guides. Whatever you are passionate about, odds are other people are also interested. Using specific hashtags relevant to your topic can help find an angle into that community.

Commenting on and liking similar videos can also help build relationships with your specific audience. Without sounding too promotional, your insightful responses could inspire those TikTokers to check out your profile page and all its content. You might also consider getting a business account to track engagement analytics to see what’s connecting with people and what isn’t.

Use sounds

Like hashtags, if you use a trending song or sound effect, TikTok will pick up your video and show it to someone else who’s watched or liked videos with those same sounds. New sounds and songs are constantly being created, so keep your ears open for the latest catchy rhythm to riff on.

You can also discover trending sounds by tapping the Post (+) button in the app and then Add Sound. You’ll see a TikTop playlist of the currently most popular audio clips.

Alternatively, you can create your own sounds on TikTok. If these go viral, you can bet many people will be viewing or listening to your TikToks more often.

Stitch and Duet videos

Being able to double in an already trending video is a smooth way to capitalize on its success and accumulate some extra views on TikTok. With Duets, you can share a split-screen with another user’s video to add your own dialogue or reactions.

Stitching is similar, where you can edit parts of another creator’s video with your own recording to make one new video. Using either of these features, you can essentially piggyback on some proven content to help get your contribution seen by their large following of fans.

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