Jessica Tee Orika of Foundation writes about how personal finance site NerdWallet generates $84 million in traffic to its site every month.

Orika writes, “NerdWallet clustered their content pieces around nine topics relevant to the searcher’s intent. Yeah, you heard right. nine topics!

“Here’s what NerdWallet’s topic clusters look like:

“What’s brilliant about their topic clusters strategy is how it ties back to their value proposition as the go-to resource center for individuals and businesses looking to make the right money moves.

“Each of these ten topics have pillar pages and related cluster pages that satisfy the searcher’s intent at every stage of the funnel and drive demand for the corresponding NerdWallet tool.”

Read more here.