September’s hair product launches are all about new beginnings. We just saw ColourPop throwing itself into the ring with its first-ever hair-care line; K-beauty’s most popular sheet mask brand, Mediheal, ventured into a category it has never explored before; Australian hair accessories brand Damn Gina took its frizz-fighting talents to a lightweight hair oil, and vacuum maker Shark has a brand-new heat styling tool for you to experiment with. 

But that’s not all, folks. Several brands have also released new iterations of their best-selling products, like Eva NYC with a reformulation of one of its magical formulas and Pureology was a trendy twist on one of its Allure editor-favorite glosses. Amika also teamed up with a non-profit organization benefiting cancer patients with a jumbo-sized collab. Best of Beauty-wining brand Gisou also dropped a new scent of one of its beloved hair-care products. 

With fall days away, perhaps you’ll take the opportunity to finally dye your hair blue, give your scalp some extra attention, or even learn how to give yourself a smoother, longer-lasting blowout with the help of JVN‘s latest launch. September’s best hair product launches truly will give you much to consider, and you can check out all of them below.