DigiTimes has reported that AI features on the upcoming iOS 18 system might improve iPhone sales in China.

The online post claims that the Chinese market has a propensity for high-end devices and that Apple is falling behind versus rival brands offering foldable displays and generative AI features. Just last year, the iPhone had a 13% slump in revenue for the Chinese market although the product enjoyed the top spot in shipments. In recent weeks, the iPhone fell further down by up to 40%. Some believe that the slow integration of AI features is not at par with the brand’s pioneering promise.

iOS 18 is expected to have new AI features- Tim Cook, Apple CEO said that the company is working on generative AI which they would share ‘later this year’. A preview of iOS 18 during the WWDC is expected, with a launch window of somewhere around September.